Articles on: Reporting & Analytics

Why did my website traffic drop?

Once Bot Badger has been added to your website, you will see a drop in both users and sessions in Google Analytics. The most important thing to understand is that these drops are actually a good thing.

Analytics is measuring the traffic and engagement on your website. Some of the visitors are genuine, interested customers, while others are automated bots – computer programs pretending to be visitors. These bots don’t make purchases, engage with your content, or convert into loyal customers. They’re just noise in your data.

Bot Badger spots these bots before they can be counted in your analytics. So, when you see a drop in website sessions and users, it’s not a loss of real people—it’s a sign that the bots are being removed from the equation.

For tips on communicating this drop to other stakeholders, check out the blog post "[How to Explain the Drop in Website Traffic After Bot Badger](".

Updated on: 04/12/2023

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