Articles on: Troubleshooting & Technical Issues

Website Traffic Decreased

You may have noticed a drop in the number of users and sessions on your website's Google Analytics after adding Bot Badger. Don't be alarmed! We're here to explain why this drop is actually a positive change.

Understanding the Drop in Website Traffic
Website analytics track your site's visitors and their interactions. Some are real customers, while others are just bots. Bots don't help – they don't buy, engage, or become loyal customers. They're like noise in your data. Different websites attract a different number of bots. Under certain circumstances, bot traffic could exceed 70-80% of the traffic reported in Google Analytics.

Bot Badger detects and removes these bots, causing a drop in sessions and users. But it's not real people disappearing; it's just the bots leaving – a good thing!

Communicating the Drop
Now that you understand why the drop in traffic is positive, it's important to share this information with your team, C-suite, and stakeholders. Clean data isn't just about numbers; it's about improving content quality, creating personalized customer experiences, and boosting revenue growth. To learn how to effectively communicate these changes, check out our blog post: "[How to Explain the Drop in Website Traffic After Bot Badger.]("

Updated on: 29/01/2024

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