• Why did my website traffic drop?

  Once Bot Badger has been added to your website, you will see a drop in both users and sessions in Google Analytics. The most important thing to understand is that these drops are actually a good thing. Analytics is measuring the traffic and engagement on your website. Some of the visitors are genuine, interested customers, while others are automated bots – computer programs pretending to be visitors. These bots don’t make purchases, engage with your content, or convert into loyal customers. ThFew readers

• How Bot Traffic Impacts Your Analytics

  Bot traffic can significantly impact your website analytics, leading to poor data quality and affecting your decision-making process as a marketer. Let's explore how bot traffic can distort your analytics and what consequences it can have on your marketing strategies. Bad Data, Bad Decisions: When bots infiltrate your website, they behave differently from human visitors. They don't interact with your content in the same way your target audience does. This can distort the metrics you rely oFew readers